A family that's been in Katy five years does. Most marketing spends its budget on the second group — asking people to leave a provider they already like. We reach the first group.
Fort Bend County added roughly 125,000 residents between 2020 and 2025. Lamar CISD grew from 36,000 students to over 44,000 in four years. Those families arrive having chosen nothing.
Here's the part that makes this hard to reach any other way: realtors legally can't help them. Recommending providers or neighborhoods to a family in a protected class creates steering exposure under Fair Housing. The person with the most contact at exactly the right moment is the one person who has to stay quiet. School districts only talk about themselves. Neighborhood Facebook groups require you to already live there. Google returns ten links with no local judgment.
We're not going to tell you your numbers. Put yours in and see what the receipt says.
Defaults are placeholders, not claims. Change them to match your practice.
Whatever that total says, hold it next to what you currently spend to acquire one new patient family. For most practices the gap is the entire argument — not because our audience is enormous, but because a family with no provider costs a fraction of a family you're trying to convert.
What exists: A live directory of 170+ Katy, Fulshear and Richmond family businesses across 20 categories. Nineteen local parent guides. Seasonal hubs for back-to-school, school transitions and fall break. A combined Katy ISD and Lamar CISD calendar that neither district publishes. Analytics tracking what parents search for by category.
What doesn't exist yet: Large traffic numbers. We launched this year. We are not going to show you an inflated reach figure or a testimonial we wrote ourselves — and if a marketing company shows you either without letting you verify it, that should tell you something.
Why early might suit you: Placement is limited by category on purpose. One Signature partner per category, no competitors alongside you. Those slots are open now and won't be later. Founding partners get first refusal on renewals and on anything we build next.
What we'll show you on a call: Live analytics — real search terms, real category clicks, real numbers, whatever they happen to be that month. If they're small, you'll see that they're small.
Your practice appears first when a parent browses your category — with the same honest format every listing gets: what parents value, what's good to know, who you're the right fit for. Not an ad. An answer.
Our new-to-Katy and school-district content is what relocating families read before they arrive. Partner practices appear in that path, at the moment a family is choosing providers for the first time.
Parents ask our on-site assistant direct questions — "pediatric dentist for an anxious 5-year-old," "speech therapist who takes our insurance." Partner practices are what it recommends.
Category views, listing clicks, direction pulls, call taps, and the actual search terms parents used. If a month is quiet, the report says so. You should be able to cancel on the strength of your own data.
Back-to-school physicals. Sports clearances. Fall break coverage. Speech and OT evaluation timing. Your category is featured when parents are searching for it, not on a random schedule.
Placement only works if it's scarce. Pricing depends on category and what you need — we'll send current availability and a number after a short call.
Annual commitment reduces the monthly rate meaningfully. Founding partners hold their rate through renewal.
Tell us your category and we'll reply with what's open, what it costs, and current traffic — including if it's early. No call required to get the numbers.
No obligation. We'll show you real analytics, including the months that are quiet.